Influencer marketing is the process of partnering with creators who have large followings and a high amount of trust to create content on behalf of your brand. Creators have a strong influence over their audience including buying decisions, behaviors and engagement. Influencer marketing takes advantage of the trust and credibility the creators have earned with their audience to promote your brand online increasing awareness, engagement and sales.

Influencer marketing boasts a lot of benefits for businesses of all sizes and offers a unique and authentic approach to marketing.

1. Expand Your Reach
Over 90% of consumers in the US engage with influencers on a weekly basis across TikTok & Instagram.

2. Acquire Valuable Customers
Influencer marketing yields superior customer quality and traffic compared to other channels. Studies indicate that 80% of consumers have made purchases based on influencer recommendations.

3. Expand Brand Awareness
The average American spends 2 hours and 25 minutes per day on social media. As the average American invests more than two hours daily on social media platforms, these channels have ingrained themselves into daily routines and serve as primary avenues for discovering new brands.

4. Enhanced Brand Perception
Influencers possess the skill to effectively convey your brand’s message to their audience, nurturing a sense of trust and positive sentiment towards your brand among their followers.

5. Long-Term Benefits
While posts are guaranteed to remain visible for 30 days, many endure indefinitely, persistently reaching and engaging consumers over time. Due to the long-term presence of most posts online, the potential for sustained and increased return on investment (ROI) and brand awareness is significantly higher.

6. Excellent ROI
Influencer marketing proudly boasts an impressive average return on investment (ROI) of $5.20 for every dollar spent, making it one of the most lucrative strategies in the marketing landscape.

7. Unlimited Content Usage Rights
You will have 100% ownership of all content created on behalf of your business and be free to utilize the content across various platforms including your website, advertisements, social media channels, and email marketing campaigns without any restrictions.

Influencer marketing has been out-of-reach for most small businesses because of its high entry costs. Typical influencer marketing solutions:

Influencer Networks:

– Typically cost $1,000+ per month, just for network access.

– Limited to influencers inside the network.

Most Agencies & Freelancers:

– Pay for time, not posts.

– No guarantees in getting content published.

We’ve been referring our clients to these influencer marketing solutions, only to have them come back disappointed. There simply was no good influencer marketing service available to small businesses. With influencer marketing rising over 20% per year and small business getting left out of the opportunity, we knew we had to step in. We take a unique approach to influencer marketing that is ideal for small businesses.

Your investment with us goes to the influencers to pay for the posts. There is a fixed fee per post based on the influencer type. You pay nothing for influencer outreach and get a detailed list of interested influencers. Our work is transparent and the results are guaranteed.

We work with influencers on TikTok & Instagram who typically have 10k-250k followers.

We prioritize quality over quantity when selecting influencers. Unlike other influencer marketing solutions that rely on a predefined list within a set network, we perform targeted outreach to hand-pick influencers who are the best fit for your business. Our personalized approach ensures effectiveness across various industries and geographies.

The most common industries that are currently taking advantage of influencer marketing include:

1. Fashion and Beauty (78% of fashion brands use influencer marketing)
2. Health and Fitness
3. Food and Beverage
4. Travel and Hospitality
5. Tech and Gaming
6. Lifestyle and Home Decor
7. Finance and Fintech

However, we have also seen success across other verticals. Industries that are less typical in influencer marketing may see even greater success due to less saturation.

While other influencer marketing solutions rely on a fixed set of influencers within a network, we perform outreach to find creators that best align with your brand and goals. This allows us to succeed not only with ecommerce but also with a variety of businesses, including local (e.g., healthcare practices) and digital (e.g., online gaming).

Influencer marketing can work for most businesses, but not all. Contact us for a professional assessment and to learn more about our influencer marketing solutions.